In a recent New York Law Journal article, HSE Partner F. Paul Greene, chair of the firm’s Privacy and Data Security Practice Group, discussed the legal risks companies face when marketing themselves as privacy-focused. Using recent lawsuits against Apple as an example, the article highlights how plaintiffs are increasingly scrutinizing public privacy statements and seeking to hold organizations accountable when those claims allegedly do not align with actual practices. Greene emphasized that companies should carefully evaluate and substantiate privacy-related representations to minimize litigation and regulatory risk as privacy continues to be a key competitive differentiator.