Harter Secrest & Emery LLP, a full-service business law firm with offices throughout New York, is pleased to announce William L. Goodness Jr. has joined the firm as its Digital Marketing Manager in the firm’s Rochester office.
Goodness joins the firm with over 28 years of experience of successfully developing, implementing, and managing digital marketing plans, developing and managing websites and utilizing other technology platforms to enhance marketing strategies. Prior to joining Harter Secrest & Emery, Goodness held digital marketing positions with Nexstar/WROC, Audacy, Inc., Entercom Rochester, Quality Vision International, Benefit Resource, and Frontier/Global Crossing. Goodness studied Electronic Marketing and Advertising at SUNY Empire State College, Music Composition and Orchestration at the Eastman School of Music, and an Executive Education in Marketing Innovative Technologies at the Harvard Business School
As the Harter Secrest & Emery Digital Marketing Manager, Goodness is responsible for overseeing the firm’s website, eMarketing, social media and other technology software that support the firm’s brand and enable marketing and business development opportunities.